Registering a trademark is an important part of your business’ legal protection and your brand’s marketing strategy. In fact, all small businesses should learn how to register a trademark! That being said, you don’t need to hire a lawyer or pay expensive attorney’s fees to register your trademark. Instead, working with a registered legal document assistant (LDA) is a great way to save money and get the help you need.

What is a Trademark?

A trademark is a recognizable, unique symbol, image, or text that represents your brand. In other words, a trademark is a piece of intellectual property that makes your business distinguishable from others. For example, the Starbucks logo is a trademark. Likewise, the brand name “Coca-Cola” is a trademark. Ultimately, we select goods and services every day based solely on trademarks, so they play an extremely important role for businesses large and small.

Why Should I Register a Trademark?

Believe it or not, registering your trademark with the United States Patent and Trademark Office (USPTO) is not legally required. Instead, once you associate a logo, symbol, or name with your brand in a visible and representative manner, a common law trademark automatically protects it. For example, wrapping your product in tissue paper marked with a symbol and adding your logo to your website are both concrete ways of associating your trademark with your brand.

That said, registered trademarks provide legal protection that common law trademarks do not. More specifically, federal registered trademarks:

  • Provide nationwide protection, while common law trademarks only protect you in a small geographical area;
  • Notify the public of your intellectual property;
  • Include your intellectual property in the USPTO databases;
  • Give you the right to use the federal “R” registered symbol; and
  • Allow you to bring intellectual property lawsuits to court

If you’re interested in learning how to register a trademark and want to avoid high attorney’s fees, consult our step-by-step guide to registering your logo, symbol, or brand name with the USPTO.

What our Clients Say...
“My wife and I needed to have some papers filed in court but found that traditional lawyers were quite expensive. They did a very professional job completing our paperwork and I might say, at a very reasonable price.”
D. Hileman
“A People’s Choice is extremely customer orientated and friendly. Their service was fast and reliable. in the future, should I need their services again, I will not hesitate to call them. All e-mails were answered with either a phone call or e-mail sometimes even late at night”
“A People’s Choice prepares legal documents so you can represent yourself and still look like you know what you’re doing. I utilized their services recently and found them to be professional as well as extremely helpful. I couldn’t be happier.”
Evan J.
“A People’s Choice is a great option to get legal documents prepared inexpensively. They offer a very professional, low cost service for all sorts of legal paperwork. You won’t be disappointed and will save lots of money as compared to using an expensive attorney!”
Kathryn R.
“Made the process so easy for me. Also VERY prompt replies through email. So glad I used their services.”
Kristina C.
“Lightning fast response, I had my very simple document on the same day as my order for the very fair and reasonable price compared to my attorney who quoted me 3 weeks and $2500. I will definitely use these folks again and highly recommend them!”
L. Carnes
“Very professional, excellent follow up and easy to work with. I will recommend them often! The staff rocks!”
Gene A.
“I was very happy with the service received. They were extremely responsive by phone and email and completed the document in less than 24 hours! All questions were answered promptly. I would highly recommend this service to anyone needing a legal document prepared!”
“This company is excellent! They helped me get through all of my paperwork, submitted it to the court, and now everything is complete. Everything was clear and almost too easy. I saved thousands of dollars!”
Seth M.
“A People’s Choice – Saved me time, money & hardship. The people are professional and a pleasure to work with, I totally recommend them to everyone! I will used them for all my legal documents in the future. Thank you!”
C. Lazalde
“I recently required the help of A People’s Choice, Inc. and found them to be entirely professional. Everything was done in short order yet all was explained to my satisfaction. They were friendly and courteous. I am happy and impressed.”
C. Zyobel
“Great service. Highly professional and efficient creating legal documents. I am completely satisfied and highly recommend them to others. People who are looking for professional legal services look no further, try A People’s Choice.”
Radtech N.
“I had the opportunity to use A People’s Choice again, Wow doesn’t say enough for the way the staff was able to get me in and out and all my answers answered. Very Professional, Organized and Friendly. I highly recommend!”
Debbie E.
“I highly recommend A People’s Choice. The customer service and professionalism are exceptional. This service is only a fraction of the cost, more responsive, and better suited to quickly completing complicated court forms. “
Linda F.
“How much is peace of mind worth to you? This company of hardworking, caring individuals will help you get the job done in the quickest, most efficient way. Conveniently located. Check it out. Thank you!”
Diana K.
“This team is efficient, professional, ethical and easy to work with. Any of my questions were responded to immediately. They did everything they could to help me. I highly recommend their services.”
Leigh A.
“A People’s Choice is a business that delivers what they promise. I was treated like a VIP by their staff and Sandy was the best. As for their services, they promptly delivered all of the official documents and fillings on my behalf and their price is more than reasonable.
Juan B.
“I have worked with A People’s Choice since September 2013. They are very knowledgeable and experienced. Their work is done professionally and timely. They showed a real concern for my situation. I recommend you give them the opportunity.”
D. Echeverra
“I needed help understanding and filling out legal documents but I didn’t have enough money to pay for an attorney. I would highly recommend A People’s Choice for your legal documents as you will get outstanding service at an affordable price. “
Sharon B.
“I can’t say enough about the level of service and professionalism I received working with A People’s Choice. Emails were always responded to quickly and thoughtfully. I ended up saving a lot of money by going with A People’s Choice over an attorney.”
M. Rice
“A People’s Choice is awesome! They made the legal documentation process painless. I highly recommend A People’s Choice. The name says it all.”
Eric J.
“I Recently used A PEOPLE’S CHOICE !!!! This service is absolutely AMAZING !!!! At first I was so confused , but after their process was explained to me , everything worked exactly the way they Said it would & they are there to help with the process. every step of the way , as promised. I would recommend this service 100% based on them being so efficient, professional, and always available to address any concerns that you may have . I appreciate the work that they did for me . THANKS !!!!
R. Ivey
“The service provided by A People’s Choice was very professional and comprehensive. We have used A People’s Choice on a previous occasion and were completely satisfied. We would highly recommend A People’s Choice to anyone!”
R. Betancourt
“Extremely satisfied with the performance of A People’s Choice. The communication was excellent and all was handled in a timely efficient manner.”
Pam T.
“I am glad I chose A People’s Choice. They were very friendly and helped me with my documents in a very efficient way in very little time. Give them a try and you will be writing a positive review just as I did.”
D. Buelna
“I was in need of some serious help and didn’t know what to do. I had contacted a lawyer and he wanted to charge me $1800.00. A People’s Choice got my paper work started and at a much lower cost. I am very grateful for the company’s services.
April R.
“We love A People’s Choice. It’s legally run and professional. Everyone has to have a recommendation and license. Highly recommended.”
Christy C.

Get help registering a California trademark!

…or continue reading the article below to learn more about registering a trademark.

How to Register a Trademark With an LDA

1. Choose a Trademark

The logo, symbol, and/or name that you choose for your business should be representative of your goods or services. Additionally, it should be recognizable and eye-catching, yet simple.

However, before selecting and using a trademark for your business, you should conduct personal research to ensure it is distinguishable from other existing intellectual property. For example, if you select a name for your business that is already trademarked in the state of California, you may have a hard time registering that trademark. Likewise, choosing a trademark too similar to an existing logo or symbol within the same industry as your business will cause major problems.

2. Conduct a Trademark Search

To ensure your logo or symbol is totally unique, you should conduct a trademark search. This research is important as it could save you from attempting to register a trademark that is already taken. In other words, it could save you the cost of re-paying filing fees.

Luckily, the USPTO provides a free service called TESS, or the Trademark Electronic Search System. However, note that TESS will only display federally registered trademarks. As a result, you should also conduct extensive Google searches to ensure your desired trademark is not already protected by common law. Finally, remember that the USPTO will conduct their own official research once you submit your registration application.

3. Work With an LDA to File Your Initial Application Form

The USPTO utilizes an online service called the Trademark Electronic Application System (TEAS). When filling out TEAS, business owners must be sure to accurately describe the goods and services their business provides. Furthermore, TEAS requires additional statements for marks that are:

  • Already registered under a different owner;
  • In color;
  • Designs or stylized fonts;
  • Non-English words or non-Latin characters;
  • Depictions of a living person;
  • Already in use in other geographical locations

As you can see, registering a trademark is not necessarily the most straightforward process. For example, you must submit images and stylized font in JPG format. Furthermore, there are many opportunities for errors, including missing required fields. Therefore, working with a legal document assistant is a great way to avoid these mistakes as well as paying the application fee more than once.

4. Check Your Status

Five to seven days following submission of your application, you can use the USPTO’s Trademark Status and Document Retrieval (TSDR) system to check the status of your registration. Additionally, at this point you will have the opportunity to fix some errors in your application, if you have made any. However, note that not all errors may be correctable and some may require a new application.

Why Work with A People’s Choice?

If you are starting a business and would like help filling out the necessary forms for state registration, intellectual property protection, or other legal requirements, contact A People’s Choice. We provide quality and affordable non-attorney assistance.

A People’s Choice has been providing self-help legal document services for over 35 years and has established an excellent reputation in the community. When you are ready to go ahead with your paperwork, you can provide us with your information through our convenient online system, over the phone, or in person.

Get help with your Legal documents today!

A People’s Choice can save you hundreds of dollars by preparing your legal documents instead of an expensive attorney!

Was this article helpful? We would love to know your thoughts! If you found this article helpful, please check the LIKE button below. Your feedback helps us plan topics for future articles.